People loved the educational content, and wanted more. An enormous amount of value lay in the user journey from unboxing through to final assembly. So we went all-in on the experience. We introduced augmented reality soundwaves. We created approachable and engaging animated explainer videos. We even partnered with a game design studio to include games rooted in the concepts of hearing, directionality of sound, and echolocation. Sure, your kid will end up with a great-sounding pair of headphones. But along the way they're going to discover how headphones work, how your ears work, and how to keep them healthy. Launched in 2018, BoseBuild Headphones sold direct through bose.com and retail partners.